NSSR Eco Dairy Farm identified as, Niryasa emerged with the inception to overcome the milk barriers in today's so cumbersome life and give the people very healthy and natural living life through purity and whole milk. The idea was conceived in January 2015 and registered in September 2015, and then unity of three youths all having very designated backgrounds, with same positive thought had given birth to Niryasa and moved ahead in order to get rid of middlemen and form their own co-operative, which would have procurement, processing and marketing under their control.
AS observed in last ten years of experience, farmers are not getting justified returns and nor even the final customer is getting the Pure milk. So, Niryasa parallelly focus on farmers for developing the dairy farming on win win model of CSR (Corporate social responsibility) that is it wants farmers to be grown up and be educated and believed that a true revolution can only happen if all the farmers join forces to support a common cause, so they started to adopt the farmers from backward area having milk source and began to provide them with new techniques and education to produce more qualitative, healthier and organic milk, commercializing the dairy activity into a full-fledged industry.
Quality of milk is of paramount importance for the company and hence it has invested extensively in installing hi tech automated machines to ensure high product quality/reliability and safety. As its only the milk which is the first food of the baby by birth which needs to be healthy to give strong and energetic body to our upcoming generation in order to overcome the lack of malnutrition among newborns and growing age kids.